stack of newspaper by Daniel R. Blume via

In a groundbreaking study published on May 17, 2023, researchers from the University of Essex and the University of Sussex have revealed an incredible discovery: good news has the remarkable ability to protect our emotions from the impact of negative stories. Not only does it uplift our spirits, but it also reinforces our belief in the inherent goodness of humanity.

The study involved 1,800 participants who were divided into different groups. Each group was exposed to different types of news content. Some were shown heartwarming stories of human kindness, while others were subjected to reports on immoral acts like terrorist attacks. There was also a group that enjoyed lighthearted and amusing news.

Unsurprisingly, the participants in the “Immorality” group experienced a surge in negative emotions and a decline in positive feelings. They also developed a more negative perception of society. However, those in the “Immorality and Kindness” group, who were exposed to both negative and positive news, reported significantly lower increases in negative emotions and even experienced an increase in positive emotions. Their perception of humanity remained positive, defying the darkness that surrounded them.

What’s truly fascinating is that the participants who witnessed acts of kindness showed even greater resilience than those who were merely amused. The positive news acted as an emotional shield, reinforcing their belief in the inherent goodness of others.

The implications of this research are enormous. It challenges the media to incorporate more positive coverage and adopt a constructive approach when tackling important issues. By highlighting the best of humanity alongside the worst, we can provide a much-needed balm for our collective mental well-being.

The authors of the study convey a powerful message: “When we see the goodness in people, it helps us cope with the darkness. It allows us to hold onto the vital belief that the world, and the people in it, are fundamentally good.” So let’s celebrate and share stories of kindness, for they have the power to light up our lives and restore our faith in humanity.

Harnessing the transformative power of this research, media outlets can play a pivotal role in shaping a more positive and resilient society. By incorporating the findings into their reporting practices, press releases can become a catalyst for change. News agencies can consciously choose to balance the dissemination of negative stories with uplifting narratives of kindness, compassion, and human triumph. By actively seeking out and sharing stories that showcase the best of humanity, media professionals can help cultivate a more hopeful and empathetic society. Furthermore, adopting a constructive and solution-oriented approach to complex issues can empower individuals and communities to seek positive change. Let us join hands in harnessing the potential of this research to inspire a wave of meaningful journalism that fosters understanding, unity, and a collective belief in the innate goodness of humanity. Together, we can shape a world where good news shines brightly, and the power of kindness prevails.

Full research: PLOS ONE


By Fenny

Senior Editor in Chief on Press Release Worldwide.

Leave a Reply

Your email address will not be published. Required fields are marked *