In 2024, the Global Bottled Water Market was valued at USD 342.5 billion and is projected to reach USD 514 billion by 2030, growing at a CAGR of 7% during 2025–2030.

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The market continues expanding due to rising concerns over drinking water quality, increasing health consciousness, rapid urbanization, and a global shift away from sugary carbonated beverages. Bottled water is widely perceived as pure, safe, calorie-free, and convenient, making it a preferred hydration choice across households, workplaces, travel, and outdoor activities.

Premiumization trends — including mineral-rich, alkaline, artesian, spring, electrolyte-infused, and functional variants — are further strengthening revenue growth. Additionally, expanding e-commerce networks and subscription-based delivery services have significantly improved accessibility.

Key Market Insights

• Bottled water accounted for over 27% of global non-alcoholic beverage consumption in 2024.

• Still water represented nearly 64% of total sales, driven by affordability and daily-use suitability.

• PET plastic bottles accounted for over 80% of packaging volume due to cost-efficiency and lightweight distribution.

• Online bottled water sales grew by approximately 21% YoY, fueled by subscription delivery and quick-commerce platforms.

• Asia-Pacific held more than 38% of global market volume, driven by urbanization and water safety concerns.

• Global bottled water consumption exceeds 350 billion liters annually.

• According to the World Health Organization, 2.2 billion people globally lack access to safely managed drinking water, reinforcing demand for packaged alternatives.

Market Drivers

1️⃣ Rising Health & Wellness Consciousness

Consumers are increasingly reducing consumption of sugary soft drinks due to concerns about obesity, diabetes, and cardiovascular diseases. Bottled water is positioned as a zero-calorie, natural hydration solution, aligning with:

• Fitness culture

• Sports participation

• Yoga & wellness movements

• Corporate health initiatives

Brands are reinforcing this positioning by marketing alkaline pH balance, mineral content, and electrolyte enhancement.

2️⃣ Concerns Over Tap Water Safety

Water contamination incidents, aging infrastructure, industrial pollutants, and inconsistent purification systems have lowered trust in municipal supplies in many regions. Even in developed economies, taste and odor variations impact consumer perception.

Bottled water provides a sealed, standardized, and portable solution, strengthening consumer confidence in:

• Travel environments

• Workplaces

• Schools

• Healthcare facilities

• Emergency preparedness

Market Opportunities

🌊 Premium & Functional Water Expansion

High-growth opportunities exist in:

• Electrolyte-enhanced water

• Vitamin-infused water

• Probiotic water

• Alkaline water

• Natural mineral & artesian water

Consumers increasingly seek hydration with added performance and nutritional benefits, particularly athletes, working professionals, and younger demographics.

♻ Sustainable Packaging Innovation

Growing environmental awareness is pushing brands toward:

• 100% recycled PET (rPET)

• Plant-based plastic bottles

• Aluminum cans

• Refillable glass systems

Sustainability-focused innovation allows differentiation and regulatory compliance.

📦 D2C & Subscription Delivery Models

Urban consumers increasingly prefer:

• Home water delivery subscriptions

• Auto-refill programs

• Bulk family packs

• Quick-commerce 10-minute delivery services

Digital channels offer strong scalability and recurring revenue streams.

Market Restraints

⚠ Environmental Concerns Over Plastic Waste

Single-use PET bottles contribute significantly to global plastic pollution. Governments are implementing:

• Plastic bans

• Recycling mandates

• Extended producer responsibility regulations

This creates operational pressure for conventional bottled water brands.

⚠ Rise of Home Filtration Systems

Advanced home purification technologies are reducing dependence on bottled water in certain developed markets.

Market Segmentation

By Product Type

• Still Water – Largest Segment

• Sparkling Water

• Flavored Water

• Functional/Enhanced Water – Fastest Growing

Still water dominates due to affordability and daily hydration use. Functional water is growing rapidly due to health and fitness alignment.

By Packaging Material

• PET Bottles – Dominant (80%+ share)

• Glass Bottles – Premium & Growing

• Cans

• Others

PET remains dominant due to scalability and cost efficiency. Glass bottles are gaining traction among premium and eco-conscious consumers.

By Distribution Channel

• Supermarkets/Hypermarkets – Largest Share

• Convenience Stores

• Online Retail – Fastest Growing

• HoReCa (Hotels, Restaurants, Cafes)

Supermarkets dominate bulk purchases, while online retail benefits from convenience and subscription services.

Regional Analysis

Asia-Pacific – Largest Market (38%+ Share)

• Large population base

• Rapid urbanization

• Growing disposable incomes

• Water safety concerns

North America

Strong demand for premium, alkaline, and functional water driven by fitness-oriented consumers.

Europe

High consumption of mineral and sparkling water, with strong sustainability regulations.

Middle East & Africa

Heavy reliance on bottled water due to freshwater scarcity and extreme climate conditions.

South America

Growing adoption supported by urbanization and expanding retail infrastructure.

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Latest Trends & Developments

• Shift toward alkaline, electrolyte, and mineral-enhanced hydration

• Increased use of rPET and biodegradable packaging

• Growth of flavored, lightly carbonated, and sugar-free variants

• Mini travel packs and on-the-go packaging innovation

• Celebrity and influencer-led wellness branding

Recent Industry Developments

• March 2024: Evian (under Danone) introduced 100% rPET packaging in select markets.

• July 2024: Dasani (by The Coca-Cola Company) expanded aluminum and refillable packaging lines.

• September 2024: Nestlé Waters launched electrolyte-enhanced hydration products in Asia.

• January 2025: Aquafina (by PepsiCo) introduced zero-calorie flavored sparkling water variants.

COVID-19 Impact Analysis

The COVID-19 pandemic temporarily boosted bottled water demand due to:

• Panic buying behavior

• Perception of hygiene and safety

• Institutional demand from hospitals and quarantine centers

However, temporary challenges included:

• Supply chain disruptions

• Logistics slowdowns

• Reduced HoReCa demand

Post-pandemic, demand stabilized at structurally higher levels, with stronger growth in multi-pack formats and online delivery channels.

Key Players

• Nestlé Waters

• PepsiCo

• The Coca-Cola Company

• Danone

• Fiji Water

• VOSS Water

• Gerolsteiner

• Mountain Valley Spring Company

• Bisleri International

• Nongfu Spring

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Future Outlook

The bottled water market is expected to maintain strong momentum through 2030, supported by:

• Global health awareness

• Urbanization and water infrastructure gaps

• Premiumization and functional hydration trends

• Expansion of sustainable packaging

• Growth in D2C subscription and online retail channels

As consumers increasingly view bottled water not just as hydration but as part of a wellness and lifestyle identity, brands that combine purity, performance benefits, and sustainability will lead long-term market growth.